App Scope Sprint
For simple apps, internal tools, and small customer portals.
App development
Built for the bottleneck you already have.
For established Dubai businesses with a specific operational problem a website can't solve. We start with a paid discovery phase, because a fixed price before that point is a guess.
The problem
Most app projects we see don't start with “we want an app.” They start with a bottleneck: too many bookings to track by spreadsheet, a loyalty program that needs somewhere real to live, three people maintaining the same process across disconnected tools. The app is a response to something already happening inside the business, not a trend or a competitor's feature list.
The cost most businesses underestimate isn't the build itself. It's the gap between what a fifteen-minute call can actually price and what a real app, with logins, payments, or bilingual support, actually requires. That gap is exactly what discovery exists to close.
How it works: discovery first, always
We never give a fixed app price off a single call. A free fit call confirms the bottleneck is real and that you're ready to fund a paid discovery phase. Discovery is where the actual scoping happens, and it produces a real deliverable: a feature map, user flows, a recommended tech stack, an architecture outline, a phased budget, a timeline, and a fixed build quote. The discovery fee is creditable toward the build if you proceed within 30 days.
Discovery tiers
Product & Technical Discovery
For apps with a backend, payments, user roles, dashboards, integrations, bilingual EN/AR support, notifications, booking, maps, CRM, or reporting.
Complex App Blueprint
For multi-sided platforms, operational systems, marketplaces, logistics, or anything with real compliance or security requirements.
What you get in the build
Build pricing is set at discovery, once the real scope is known, not sold as a fixed menu upfront.
Core App v1
One app, a focused feature set, a basic backend and admin panel, limited integrations.
Operational App
A customer app plus an admin panel, payments, notifications, user roles, reporting, and integrations. Discovery will flag if a specialist contractor needs to be brought in, so you know the delivery model before signing.
Complex Platform
Multiple integrated systems, multi-role access, compliance considerations, and real-time features. Contractor involvement is assumed and disclosed at discovery.
Larger builds run on milestones with clear acceptance criteria at each stage: discovery, UX and UI, backend foundation, build sprints, QA, launch, and post-launch support.
What we don't do
A fixed quote without discovery. No exceptions. A number given off a short call protects neither side.
Taking “simple” at face value. If a project described as simple involves several integrated features, payments, or multilingual support, we’ll say so and slow down before pricing anything.
Indefinite post-launch support folded into the build. Maintenance is a separate retainer, agreed after launch, not an open-ended promise made during the sale.
Pricing
Discovery (always first, always paid, creditable toward the build within 30 days):
| Discovery tier | Fee (AED) |
|---|---|
| App Scope Sprint | 7,500 – 12,000 |
| Product & Technical Discovery | 15,000 – 25,000 |
| Complex App Blueprint | 30,000 – 45,000 |
Build (the final figure is set at discovery; these are published ranges):
| Build tier | Fee (AED) |
|---|---|
| Core App v1 | 75,000 – 120,000 |
| Operational App | 130,000 – 250,000 |
| Complex Platform | 250,000+ |
App Development work, in practice
A few of these started with a bottleneck we recognised from the outside, a process held together by spreadsheets and a few people checking in with each other. We sketched what replacing it could look like before any contract existed. Each piece carries a clear Concept or Client project tag.
Concept
A service business tracking bookings across three spreadsheets maintained by two different people.
Concept
An F&B group running a loyalty program manually — points tracked per location with no central record.
Concept
An operations team building every client quote by hand from a master template nobody fully understood.
Getting started
A free fit call comes first, to confirm the bottleneck is real and that discovery makes sense. Paid discovery follows, and produces the feature map, the architecture, and the fixed build quote, with the discovery fee credited toward the build if you proceed within 30 days.
FAQ
Why can’t you just give us a fixed price upfront?
Because a number given before scoping is a guess, and a guess that turns out wrong becomes either a loss for us or a surprise bill for you. Discovery exists so the price you get is the price the project actually costs.
What do we actually get from discovery?
A feature map, real user flows, a recommended tech stack, an architecture outline, a phased budget, a timeline, and a fixed quote for the build. The fee is credited toward the build if you move forward within 30 days.
How much does the app itself cost?
Core App v1 builds start around AED 75,000. Operational apps, with payments and admin tooling, run from AED 130,000. Complex, multi-system platforms start above AED 250,000. Discovery sets the real number for your project.
Do you build for iOS, Android, and the web?
Yes, across mobile and web, depending on what the discovery phase recommends for your specific use case and budget.
What happens after launch?
Bug fixes and monitoring during an initial support window, then an ongoing maintenance retainer if you want continued releases and feature work. This is agreed separately from the build, not bundled into it by default.